How it started
In 2019, Maren (editorial designer) and Eliot (behavioral researcher) hosted small meetups around kitchen tables in Oak Park. People kept saying the same thing: complicated wellness programs were hard to stick with, but simple daily rituals — like keeping a water bottle on the desk — actually worked.
That feedback turned into a series of printed guides: practical companions, not prescriptive rulebooks.
Co-founder · Editorial
Maren Holst
Maren leads design and editorial for every guide. Her Scandinavian design background shapes the clean tile layouts and straightforward language American readers tell us they appreciate.
Co-founder · Research
Eliot Vance
Eliot builds the habit-stacking frameworks and seasonal adjustments in each edition. His goal: guides that work for remote workers, parents, students, and anyone with a packed schedule.
Company timeline
Click a milestone to read more about our journey.
First community meetups in Oak Park
First printed guide released
Studio opens on Lake Street
Nationwide shipping and library workshops